On July 7, 2024, the IAG family came together for Track Day 2024 at the Driver Development Track at Canadian Tire Motorsport Park—an exciting, immersive day designed to celebrate performance, learning, and collaboration across all our dealership teams.
The event brought together staff from every IAG dealership—sales, service, marketing, and management—creating an atmosphere of energy, camaraderie, and shared enthusiasm for all things automotive.
A Full Day of Driving, Learning, and Exploration
Track Day 2024 offered an incredible opportunity for attendees to engage directly with high-performance vehicles in a controlled, hands-on environment. From testing driving techniques to exploring vehicle features, the day was designed to balance education, entertainment, and team-building.
Across the track and paddock, teams collaborated, shared insights, and captured content for future campaigns, highlighting the passion and dedication that make IAG stand out in the automotive industry.
Immersive Experiences for All Teams
Participants had the chance to experience:
- Professional driving exercises on the development track
- Hands-on demonstrations of vehicle performance capabilities
- Opportunities to connect and collaborate with colleagues from other dealerships
- A full day of engaging, high-energy activities that inspired both teamwork and creativity
The combination of learning and interactive experiences made the event engaging for every participant—whether it was their first Track Day or they were a seasoned driver.
Celebrating Team Spirit and Innovation
Beyond the performance driving, Track Day 2024 was a celebration of the people who make IAG exceptional. Teams cheered one another on, collaborated on content creation, and strengthened relationships across stores. The event reinforced the shared values of teamwork, excellence, and dedication that fuel IAG’s success both on and off the track.
A Track Day to Remember
Track Day 2024 was more than an event—it was a full-day experience that highlighted the passion, skill, and collaboration of the entire IAG family. The energy, enthusiasm, and shared commitment of our staff made this a truly memorable occasion.
Thank you to everyone who participated and helped make Track Day 2024 a success. Here’s to the high-performance year ahead and the many opportunities to come for our teams to connect, learn, and excel together.
